Resealable Packaging Solution

Client Leading bakery in the Middle East
Sector Food
Products Flatbread

for Arabic Bread in the Middle East

This case study illustrates how Supertape provides customized solutions that seamlessly integrate with existing systems and meet the specific needs of customers in the food industry.

Keeping flatbreads fresher for longer with TapeSeal resealable packaging

Customer profile

For one of the largest industrial producers of flatbreads, pitas and traditional Arabic bread in the Middle East, Supertape developed a resealable TapeSeal packaging solution. The solution is suitable for high production speeds, integrates with Reepack flowpack machines and helps consumers easily reseal the packaging.

Challenge

Flatbreads and pitas quickly lose their freshness after opening when the packaging cannot be properly resealed. The producer was therefore looking for a user-friendly packaging solution that would allow consumers to open and close the packaging multiple times, without using a traditional plastic zipper.

In addition, the solution had to be suitable for both existing and new Reepack flowpack lines. The tape needed to perform reliably at high speeds, while roll changes had to cause as little downtime as possible.

Keeping flatbreads fresher for longer with TapeSeal resealable packaging

The solution

Supertape developed an integrated TapeSeal solution for flowpack packaging. The resealable tape is automatically applied during the packaging process and enables consumers to easily reseal the pack after opening.

The tape includes clear opening and closing instructions in multiple languages, making it easy for consumers to use. For maximum efficiency, the tape applicators are equipped with dual roll holders for rolls of up to 5,000 metres. This allows roll changes to be carried out quickly and keeps the packaging line running efficiently.

The result

With TapeSeal, the producer now has a resealable packaging solution that combines ease of use, freshness and production efficiency. The solution offers a practical alternative to traditional zipper solutions and is suitable for use on both new and existing flowpack machines.

Key benefits:

  • flatbreads stay soft and fresh for longer after opening;
  • consumers can easily open and reseal the packaging;
  • less food waste thanks to better product protection;
  • suitable for Reepack flowpack machines;
  • suitable for high production speeds;
  • minimal downtime thanks to long tape rolls and fast roll changes;
  • user-friendly solution without a plastic zipper;
  • cost-efficient alternative using less packaging material.